» Breaking The Fourth Wall: The Fall Of Nick At Nite

- Breaking The Fourth Wall: The Fall Of Nick At Nite
  
  A post about Misc. by yatesy on January 7th, '08
  
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- In recent months I have had quite a bit of free time sort of thrust upon me. Because I don’t have to get up for work, I started watching television later on into the night, where the most interesting shows tend to dwell. Of course, by interesting I mean infomercial. After a few days of Pancake Puffs and Japanese Foot Pads, I found myself remembering how much I used to love watching Nick At Nite. I flipped on over and what I saw…disturbed me.
  
  Let me back up for a minute and talk about Nick At Nite in the late ’80s. Nick At Nite was Nickelodeon’s way of programming not only for the night time but a way to show old sitcoms that adults could watch with their kids. It ended up showing shows like The Munsters, My Three Sons, Leave It To Beaver and it even started to sometimes creep into the ’70s with Mary Tyler Moore or Three’s Company. While the shows didn’t have much on complicated real world issues, they were fluffy, funny and throwbacks to a different time.
  
  As Viacom rolled out TV Land, the channel specifically for nostalgia television, some of those shows ended up over there, and Nick At Nite started showing The Brady Bunch and
  Welcome Back Kotter. I had no problem with that. Classic television shows are the key to keeping Nick At Nitespecial and letting it retain its niche. Plus, the shows they were broadcasting were pretty much were not being shown anywhere else, not really even in UHF syndication.
  
  Let’s talk about what the channel is doing now. The lineup includes Full House (a show that, if I had the power, I would buy the rights to, put it all on an island and never license it out to anyone ever), The George Lopez Show and Home Improvement. Home Improvement was still in TBS’s lineup! The George Lopez show was just cancelled a season or two ago! How does this follow the idea of classic television at night? Even episodes of Wings would work better then that!
  
  The best part of Nick At Nite is that the cornerstone is The Fresh Prince Of Bel Air. While, yeah, the show is funny and cashing in on Will Smith is a smart idea marketing and rating wise, showing it for days on end is just beating a dead horse. They do the same thing with Roseanne at times as well. Are there not enough old sitcoms to bring out for the kids to discover and the adults to remember that they have to throw the same beaten-to-death in syndication shows at them?
  
  I just do not understand the programming strategy of the suits at Viacom when it comes to Nick At Nite — I suppose it all comes down to the fastest cash-in-hand with the least amount of thought and effort. Too bad they are ruining the ideal, the brand and the overall memory of Nick At Nite.
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3 Responses to “Breaking The Fourth Wall: The Fall Of Nick At Nite”
1. Ricardo Weininger Says:
  June 28th, 2010 at 5:06 pm
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